Whoa. We didn't expect to see this one.
Remember back in 1960 when Rolex accompanied Captain Don Walsh and Jacques Piccard aboard the Bathyscaphe Trieste on the voyage into the Mariana Trench, the deepest point in the world's ocean? They did it with the Deep Sea Special.
Now, Rolex has created a second "Deep Sea" watch called the "Deep Sea Challenge," rated to 40,000 feet. And, it will accompany director James Cameron when he dives even further into the Mariana trench. Seriously.